Control the Narrative

What happens when you control the narrative?

It doesn’t even matter
How complete
The control happens
To be.

When you have any control
Of a false narrative 
It’s deadly.

It’s deadly 
When you control
The fates
Of any
Who die
Because you choose
To do nothing
And say nothing
While proclaiming 
Your righteousness,
When you fundamentally 
And completely 
Declare
You’re doing the right thing
Not as subject
To human fallibility 
But as a deliberate choice,
Spoken and unspoken,
As a matter of course,
And rephrase
The problem
To make it sound better,
Even while your actions amount 
To mass murder.

Yeah, murder.

When that happens 
While you control the narrative,
Then no matter of spin
Will redeem it
When looked upon
Later,
When your terms
Are reevaluated,
When you no longer
Control the narrative.

Perhaps 
You ought to consider that,
When making your
Sanctimonious headlines
Today,
That tomorrow 
They won’t read
So well.

Because you will not always
Control the narrative.

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