Control the Narrative

What happens when you control the narrative?

It doesn’t even matter

How complete

The control happens

To be.

When you have any control

Of a false narrative 

It’s deadly.

It’s deadly 

When you control

The fates

Of any

Who die

Because you choose

To do nothing

And say nothing

While proclaiming 

Your righteousness,

When you fundamentally 

And completely 

Declare

You’re doing the right thing

Not as subject

To human fallibility 

But as a deliberate choice,

Spoken and unspoken,

As a matter of course,

And rephrase

The problem

To make it sound better,

Even while your actions amount 

To mass murder.

Yeah, murder.

When that happens 

While you control the narrative,

Then no matter of spin

Will redeem it

When looked upon

Later,

When your terms

Are reevaluated,

When you no longer

Control the narrative.

Perhaps 

You ought to consider that,

When making your

Sanctimonious headlines

Today,

That tomorrow 

They won’t read

So well.

Because you will not always

Control the narrative.